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May 4, 2020

Making the Most of your May Marketing

May commemorates the start of springtime and soon-to-be summer. A revitalizing, warm month full of fresh flowers and cool, sunny weather. 

For small businesses and marketers, May is chock full of opportunities to share products and services with clients and encourage new sales. If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

 

Mother’s Day

This year, Mother’s Day falls on May 10, and it’s a great opportunity for businesses to reach out to families and market their products or services as a contributor to a special Mother’s Day experience.

Flowers, food and gifts are all commonly associated with Mother’s Day. If you’re a small business owner, tap into the holiday by showing how your business is family-friendly and eager to help out in any way to celebrate.

 

Memorial Day

Memorial Day is May 25, and though it may be towards the end of the month, now is a great time to get started on promoting sales and giveaways. 

The three-day weekend gives you a prime opportunity to market items to people who want to enjoy the weekend, however that looks for them this year. Start advertising your Memorial Day sales and promotions early to see how many customers and clients you can attract.

 

End of School

This year looks a little different, of course, but May still marks the end of another school year for students of all ages. Celebrate by marketing end-of-the-school-year promotions! No matter what a business’s products or services are, there’s a way to reach out to students—elementary through college—and especially their parents. 

How can you get them prepared for summer? What do you have to offer to celebrate the end of the year? Search your company for these answers and then market them to consumers.

From start to finish, May is a month full of awesome marketing opportunities for organizations. By taking advantage of some of these tips and tricks, your small business can continue to reach out to consumers and grow in the month of May.

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