You’ve probably heard some of the essentials to strengthening your web presence: updated website, strong social networking, email marketing, etc. You may already know how to ask potential customers to try your products or service. But, many small businesses often misunderstand what online calls to action are and how they can affect a marketing strategy.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities. Calls to action are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between website visitors just passing by and those who feel invested enough to try out the service.

You should include effective CTAs throughout your website, social media, email messages and especially on landing pages. When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

• Use action words. There’s a reason we call it a call to action. When constructing a CTA button, use powerful, compelling verbs that will attract visitors and drive engagement.
• Be concise. Keep it simple. State the necessities in as few words as possible.
• Talk about services. While maintaining succinctness, make sure your visitors fully understand what the business does. For example, instead of using the CTA Buy now! on a landing page, try See our new product now!
• Choose colors. Design plays a huge role in crafting a creative CTA. Use eye-catching, contrasting colors that catch visitors’ attention and draw them in. And understand how colors impact an audience’s conversion. For example, red creates a sense of urgency while blue evokes trust and security.
• Go step-by-step. People love CTAs they can follow easily. When crafting your call to action, ask yourself: “If I had no idea what was going on, would I be able to follow this on this site?” If not, you may want to rethink your website design setup.
• Think “I want to…” Imagine your call to action as an “I want to” button. Nobody wants to submit a form. But they may want to get a free sample!

By following these simple pointers, you can easily create calls to action that will generate customer leads. Now that you have some tips, get started with these 20 CTA examples.

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When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.

By following valuable pointers and utilizing these top 20 examples of CTAs, a business can develop effective calls to action and continue to grow their bottom line.